1. Team Intention
It is important for every member of the team believe that there is a bottom line mission in business and that is to make a sale. Certainly we do this with integrity but without sales, there would be no need to keep the doors open. Whether your business is selling products or services, it is all about acquiring new customers and selling to them. This needs to be communicated to your staff as well as made a priority for yourself. Whether you like to sell or not, if you are the head of your business, you must be selling.
2. Clearly Defined Sales Goals
I cannot tell you how many times I start working with a new client and when I ask them what their monthly goals are, they tell me that they don't have goals. Or maybe they have goals and when I ask how they are communicated to the team, they say they do not talk to their staff about these goals. Annual, quarterly and monthly goals should be communicated to everyone on your team. In addition to this, the progress of reaching these goals should also be announced so that your team can get excited about reaching these goals. Make sure that the goals are attainable and that you communicate the strategy of how you will reach them. A detailed sales strategy will build your credibility with your team and in turn they will get behind you and the company mission.
3. Ongoing Sales and Business Training
Ongoing training is essential to develop your team. Sales training should not be reserved for only the sales staff. Sales training as well as providing training in areas such as customer service, problem solving and even listening skills are critical to your business. Your employees are your number one asset to your business. However, providing training courses to your employees does not have to be cost prohibitive. It could be as simple as finding a book that resonates with you and providing that to your employees.
Whether you are a solo-preneur or are a large business, when you focus on sales, your business will weather this storm and thrive. Continual effort and intention needs to be applied to your selling to ensure that your revenue goals are met. Lastly, make it fun. Selling can be fun and the more you and your team are making it fun, the more success and results you will see in your business.
To your success,
Joanne Hernon
CEO of Sales Solutions
http://www.breakthroughsalessystem.com
http://www.salessolutionsusa.com
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A plan for Success. The most important aspect of learning to be a sales professional is building a Culture for Success and being a Student of the Game.
ReplyDeleteBy culture for success, there needs to be an environment that enables your mind to create an ability in sales that is a second nature, easy, natural and flows. When you are talking to your customer they should be at ease with you and not see a person “acting “like a sales person. An obvious sales approach will jeopardize credibility and more important, jeopardize the ability to earn customers business. In order to be a natural, the right thing to do is create a Culture for success. Please understand that the only way to build a culture for success is to be a Student of the Game.
A student reminds me of someone who is always learning and keeping sharp with knowledge. A Student of the game is just that, always a student that will fine tune him or herself by studying every aspect of the Sales preparation, presentation and closing techniques. A Student of the Game is motivated to learn and remains positive.
A student in college cannot get good grades without studying, unless he is an exceptional genius. A sales person cannot be successful without getting good grades and In this case, good grades are sales.” How do you get high sales grades? Well, ironically you must become a good student….Always.If I used these terms mentioned above quite a few times, I meant to. Here is a good example in simple terms; does anyone remember seeing the Rocky movie when he lost the desire to fight and needed the ‘eye of the tiger, “he moved back to his roots and trained at his old gym. He moved from luxury and a lavish life to the beaten down Philly streets and surrounded himself in a culture for success. This culture was his everyday life that made him a fighter. Rocky had his old sweat shirt with holes in it, his old apartment that made him remember how he struggled to make it and his desire to win. Rocky had his old familiar streets to run down and train. Becoming a great Salesperson is the same as the method Rocky chose, which is building an environment mentally for success, in sales. In order to be successful it doesn’t mean sleeping in Rocky’s apartment. To be successful, it will require planning.
timnagle